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Appleが2月2日発売のVision Proについて、Avatar 2、Dune、Super Mario Brosなど、150本以上の3D映画が視聴可能になると発表した。Vision Proユーザーは対象映画の3D版がレンタルまたは購入可能になった時点でApple TVアプリから作品にアクセスできるようになる。3D版をすでに所有しているユーザーは追加料金なしでVision Proからアクセスできる。さらに、Disney+など複数のストリーミングアプリが最新作や人気作の3D版を発売と同時にVision Proに提供する予定だ。
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Apple has announced that Vision Pro users will be able to watch more than 150 3D movies when the headset becomes available on February 2. The list of movies include recent releases such as Avatar 2, Dune and Super Mario Bros. Vision Pro users will have access to 3D versions of eligible movies when they become available to rent or purchase from the Apple TV app. Users who already own movies with a 3D edition will have access from their Vision Pro at no additional cost. Moreover, several streaming apps, including Disney+, will offer 3D versions of their latest and most popular movies on Vision Pro at launch.
Apple has confirmed the following apps and streaming services will be available on the Vision Pro: Disney+, ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok and MUBI.
IMAX is the one that stands out. While IMAX has not confirmed if they will release an app, it looks like the Apple Vision Pro will be the first portable device to be IMAX certified.
However, it seems that Apple has failed to agree to a deal with Netflix. According to Bloomberg reporter Mark Gurman, Netflix is not launching a dedicated visionOS app, nor will it allow the Netflix iPad app to run on the Vision Pro. Instead, subscribers will have to use the web browser to watch Netflix. YouTube and Spotify will also rely on the browser version instead of enabling the iPad app. All these streaming platforms have previously complained about Apple taking a 30% cut of payments on iOS and iPadOS. Directing potential subscribers to the web browser is a form of protest against the policy. We note that Netflix already prevents its iPad app running on Macs, supposedly for the same reason.
Stereoscopic 3D was brought back to life when the first Avatar movie was released in 2009. However, 3D TVs were such a failure they are now often used as the perfect case study for when the consumer electronics industry tries too hard to push a technology. Between 2014 and 2017, brands progressively stopped manufacturing 3D TVs.
The problem with 3D TV was not so much the technology – it worked fine. Consumers simply did not want to bother wearing glasses when watching their TV set. There was also a lack of content easily available, something large streaming platforms can address now. With headsets like the Vision Pro, 3D is not a gimmick but a key selling point. Apple is positioning its headset as a personal theater for watching 3D movies.
To take full advantage of the Vision Pro capabilities, Apple is introducing Apple Immersive Video, a new entertainment format that features 180-degree 3D 8K recordings captured with Spatial Audio. According to Apple, this format can transport viewers to the center of a place, moment or story. At launch, users can enjoy a curated selection of immersive films and series on the Apple TV app at no additional cost.
Apple Vision Pro features a pair of Micro OLED displays that pack a combined 23M pixels with wide color, high dynamic range and Dolby Vision. Apple highlights that there are more pixels than a 4K TV for each eye. While this statement is correct, we believe the display resolution is around 3700 × 3100, which is not enough for watching a 4K movie (3840 × 2160).
Apple also reveals that the brand-new R1 chip streams images to each display every 12ms, which means a refresh rate of 83 Hz. In previous documentation, Apple said the default refresh rate was 90Hz. We also know that the Vision Pro can support 96 Hz when playing movies in 24fps or 48fps.
Disney has confirmed that some titles will be available in High Frame Rate (HFR). This usually means 48fps or higher. Disney will be using the Multiview High Efficiency Video Coding (MV-HEVC) format to encode 3D movies at 4K resolution, with support for Dolby Vision HDR.
Apple says users can watch both 2D and 3D movies with Spatial Audio and in an Environment to make the experience even more immersive. Environments are dynamic vistas with realistic soundscapes that can automatically evolve based on the time of day:
“The viewing experience on Apple Vision Pro is unparalleled: When a user begins watching a video, the lights around them automatically dim as the content moves closer to them. Videos can be positioned anywhere in their space or placed in an Environment for the most cinematic experience. With Environments, users can scale videos beyond the dimensions of their room, so the screen feels 100 feet wide, all while preserving the frame rate and aspect ratio. And there is no need for a remote: Users simply invoke controls with their eyes, hands, or voice.”
visionOS supports several technologies unique to the Apple ecosystem. SharePlay enables users to watch TV shows and movies, listen to music on Apple Music, and play games with users on other Apple devices. Users can also enable Travel Mode to stabilize visuals for use on planes and Guest User to share specific apps and experiences with family and friends, such as Photos or Safari.