CES 2023でSamsung Display (SDC)が、自動運転車市場を対象とした新たな車載製品「New Digital Cockpit」を初めて発表した。この製品は34インチと15.6インチのディスプレイを組み合わせたリジッド型OLEDである。大型スクリーンにはスリムベゼルを採用、自動運転時にはエンターテイメントディスプレイとして使用できる。さらに、画面の左右を半径700Rで曲げるベンダブル技術を搭載しており、手動運転時にはドライバーに最適な視認距離を提供する。
CES 2023 Accelerates Premium Models of Automotive Displays
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At CES 2023, Samsung Display (SDC) unveiled for the first time a new product for automobiles, 'New Digital Cockpit', targeting the self-driving car market.
This product is a Rigid OLED that combines a 34" and a 15.6" display.
The large screen has a slim bezel and can be used as an entertainment display in self-driving mode. In addition, it is equipped with bendable technology that bends the left and right sides of the screen at 700R (Radius), providing the driver with the optimal viewing distance in driving mode.
SDC has already applied rigid OLED panels for automotives to the side mirrors of Audi’s e-Tron and Hyundai’s IONIQ and plans to adopt a round display to BMW’s Mini starting this year. Flexible OLED is also under development.
In comparison, LG Display (LGD) has both LCD and OLED lineups for automotive displays.
A tandem structure was applied for the first time in the industry to a flexible OLED, with excellent durability such as high brightness and a long lifespan. A tandem structure is a method of stacking organic light emitting layers from one to two layers and is planned to be applied to IT OLEDs in the future.
In addition, it uses the same glass substrate as rigid OLED, but LG introduced advanced thin OLED (ATO) technology using thin film encapsulation (TFE) instead of glass for OLED encapsulation. It is about 20% thinner than regular rigid OLED.
The 57-inch LCD, the largest in the industry, provides a new riding experience with pillar to pillar (P2P) products that overturn the entire dashboard from the driver's seat to the front passenger's seat.
The 12.3-inch glasses-free 3D cluster is a technology that differentiates the screen perceived by the left and right eyes so that the driver can feel the 3D environment without wearing 3D glasses. It has already been partially applied to the Hyundai Genesis series.
Lastly, LG’s strategy is to expand slidable and transparent OLED to next-generation automotive displays.